Soon after creating accounts on today’s different social networking platforms, many community managers learn that social media marketing is, in fact, a wild beast. They wonder why their engagement is low, why their strategies are not generating the expected ROI. Here are some tips to help you do social media optimization (SMO) right.
Always use social media to establish a more solid relationship. Social media engagements can be fleeting, because your business is competing with so many other images, sounds, and messages. The best SMO practitioners understand that social networking websites like Facebook should in fact serve as both media and point of contact. Make sure you follow through on every like, or comment on any of your pages, to begin creating a more solid relationship. This could be automated on some pages now: A data entry window to get their email pops up each time the page is opened. Following or unfollowing your page would only require the click of a button, but it would generally be more complicated – at least, the impression is – to unsubscribe to a newsletter database.
Master the ABCs of content shareability. Produce digital marketing materials that everyone will in fact enjoy sharing with their own personal networks. Have your team master the ingredients and settings for content shareability: High-quality but low-file size/compressed pictures and videos. Material that evokes strong emotions – especially positive ones, although nostalgia is a known good element of marketing, too. Text that encourages interactions, especially by asking questions. And very carefully targeted tagging – preferably involving influencers or industry authorities, and referring to websites that enjoy good reputation.
Ensure company and customer data security and privacy. Social media pages are generally public domains, and everyone becomes fair game for cyber security threats. Your blogs can be attacked, and your social media followers can get their personal information retrieved without their permission. Monitor your accounts closely and screen for spammers and potential phishers. Allow comments and follows only from those who appear to be legitimate accounts – not bots who are asking on your wall if you would like more followers, or inviting your followers to find jobs online that pay good money.
To know how to do social media optimization right, talk to social media marketing experts like New York-based online marketing agency GBX Digital. They invest in the latest tools and the best people to understand how to tame this wild beast, and with their help, you too, can.