Go where you are wanted
If you’re selling high quality Wagyu beef, you don’t want your ads showing up on a website dedicated to Vegans. That’s just not a smart business move. You place ads where people want you. It’s as simple as that. But finding the places on the web where you can reach the most number of people likely to want the services or products you offer can a bit problematic, complicated and requires research. That’s where we come in.
Companies face difficulties when top advertising platforms e.g. Google and Facebook, block disruptive products and technologies. Don’t be dismayed, there are plenty of other top-notch ad publishers and advertising networks who have your audience waiting for you. Let us guide you to a world of acceptance.
Ad display network: A means to connect
The goal of online advertising is to convert web traffic into clients and ensure return of your investment. Display advertising is yet another approach to client engagement through banner ads, videos, images and more. Used effectively, it can generate conversions – but to do so takes some work. In fact, majority of advertisers are wasting money on ads due to a lack of understanding on how to properly utilize them or the advertising networks that deploy the ads.
Finding a place to belong
At GBX Digital we’ll sift through all the available networks out there and pick out which ones are best suited to your needs, keeping in mind who you are, and what your company represents. We’ll make sure that your intended audience sees you, with none of your money going to superfluous ad spends that aren’t likely to help your ROI.
We’ll retarget ads with the intent to reach out to the people who have searched for keywords related and relevant to your business, as well as people who have visited your website in the past. According to Digital Information world, users who are retargeted are in fact 70% more likely to convert. That figure is not insignificant and can play a huge part in helping grow your business.
And because the Internet is constantly changing, we will change with it and help you manage your presence in order to keep up with the times and the available networks as they come up. Each of your campaigns will be tailored to your exact specifications, ensuring that you are well represented and able to optimize your presence and monetize your assets on the web.