Customer Reviews are the Future of Marketing

Everyone knows that customer feedback is important to gather but what some business owners don’t know is how that information should be displayed or that past customers can be one of the most important marketing tools that you’re not utilizing. 

GBX Digital and Verified Reviews can help your business to collect and display reviews and our powerful platform can help you moderate reviews so you don’t get immediately saddled with a negative review. 

We start by following up with your customers after they make an online or instore purchase. Our collection emails and text messages can be personalized, branded and customized in almost any way you want. The emails collect brand and product reviews with both star ratings and short answer questions in a single email increasing your response rate. 

Once reviews are collected, we can post high rated reviews or alert you to low rated reviews so you have an opportunity to reach out to the reviewer before the review is posted. These reviews can be posted to your website, social media and thanks to our partnership, in the most popular search engines, increasing your Search Engine Optimization or SEO. A benefit of our Google partnership allows us to display star reviews under your products which is more compelling for the buyer. You can see an example of that below with our customer Kusmi Tea. 

In addition to SEO, your Search Engine Advertisement or SEA can be increased by adding your star rating below your add on a search engine, which you can see an example of below with our customer Chairish.

What many businesses don’t realize is that customer reviews can work for you and they will speak louder than any marketing plan you could create. Reviews can reassure potential customers of your brand and product’s value, quality, and transparency with your consumers. 

Since the COVID-19 crisis, customer review readings have increased by 45% and it is imperative to capitalize on this trend that probably isn’t going away anytime soon.

With online shopping increasing, making sure that your customer reviews are easily accessible should be the first item on your ‘to-do’ list. The first step is to have your reviews available on your website, your social media accounts or indexed in a search engine. It is important to have your most recent reviews in a prominent location because according to a recent Capterra study, 35% of consumers have more confidence in a review left less than 3 months ago.

Once you have all of your reviews complied, it’s time to evaluate the percentage of positive reviews to negative reviews. Obviously positive reviews are the most sought after because they help convey the quality of your brand and products to your prospective customers. Something that many business owners forget is that a positive review says more about your brand than you could convey in any marketing campaign. Turn your happy customers in brand ambassadors for prospects to marvel at.

While negative reviews aren’t fun to read, it’s important to react and learn from them. Negative reviews should be addressed within 24 hours because whoever left the poor review clearly isn’t happy with the service they received. If you have a partner that can help you identify and respond to negative reviews before they are made public, you can mitigate this situation before it happens.

It’s important to have a reliable partner to help you collect and manage reviews to build your brand. If you are reading this and are thinking that you simply can’t manage this all on your own, contact GBX Digital and we can help you out. We’ll even set you up with a free trial with so you can harness the power of customer reviews!