Need your news in the press, come to GBX.
Digital marketing has changed the public relations (PR) landscape for good, and so should your strategy. Opportunities abound for promoting your brand in this new, dynamic arena, and we are here to help you grab them.
It all begins being perceived as an authority in your line of business. GBX Digital understands what it takes to establish thought leadership in your industry, and we will be at your side as you build your capability as well as relationships with the right entities.
Interviewing and expert query
There is a science to being picked as a journalist resource, and we have mastered it. We are committed to help you forge ties with members of the press as well as influencers and bloggers. Moreover, we have a growing database of media organizations that you can tap for this purpose.
Through journalist outreach, GBX Digital can promote your business as a credible resource for your industry among print and online reporters, and even podcasts and webinars. We will assist your company representatives in pitching stories and dealing with media interviews and queries, helping their statements stand out, along with your brand.
Conferences present remarkable marketing and networking opportunities for your business. After all, they are a gathering of the members of your industry, many of them curious about new developments, and eager to form useful partnerships. In a conference, you find a big captive audience that is ready to listen to your message, and to take concrete steps accordingly, be it the actual procurement of your products or services, or laying the groundwork for future collaborations with your brand.
GBX Digital is equipped with the knowledge and tools needed to identify the most prestigious conferences in your domain, and obtain appearances, if not speaking or sponsorship slots. We will aid you in creating effective presentations and marketing collaterals that will allow you to leave a mark in each conference attendee. Always, we share your interest in promoting your business as a leading voice in the industry, as well as gaining new contacts who can become potential affiliates of your message.
Most publicity campaigns rest on a good press release. We will guide you in producing releases that will make an impact in today’s digital world: Articles that are short and sweet, informative yet entertaining, properly optimized, and laid out professionally.
Our creative team can write releases that effectively convey your marketing message, while our link-building team and SEO specialists will distribute them where they will elicit active engagement. We will also be glad to teach you how to properly manage a digital newsroom.
Blogging and Guest Blogging
In the age of social media and a highly interactive online community, blogs are a useful way to connect with the consumers. Based on your needs and capability, we can train someone from your team on blog writing and maintenance, or create various types of content for you, such as infographic, photos, and videos. We can also link you up with influencers who can serve as guest bloggers.
Get in touch with us today for your digital PR needs!