Going the Extra Mile in Social Media Marketing


Creating pages on social networking sites like Facebook, Instagram, and Twitter is just the start of the long journey that is social media marketing. If you would like to get ahead of the competition, then you need to take the extra mile.

Here are some ways to do it:

Educate your customers. Your customers are not just people to sell to. They are people with interests, who thirst from knowledge and who might benefit from more information that’s somehow related to your brand. Be the purveyor of this information, by commissioning the production of media that they will be able to download from your platforms. Perhaps a podcast that they can listen to, or an e-book written by an industry expert, or a step-by-step infographic tutorial. They will appreciate the material, and they will appreciate your brand.

Expressing gratitude for each action. Social media is about building active communities around your brand, and expanding them through time. You want these spaces to be full of positive vibes, where followers feel grateful and privileged to belong to, and where they feel they are actually being listened to. Key to this is acknowledging every action – a like or share on your Facebook post, a retweet on Twitter, a direct message to your Instagram, a new follow on Pinterest. Be thankful, and express your gratitude. Let your followers – as well as their network of friends – that you are a business that knows how to appreciate.

Send out freebies. Everybody likes freebies! You can hold games for these, but sometimes, you can do so randomly, too. In psychology, this is known to create even more excitement. Say, give free items to the first person to like your post, and announce this after the fact. Obviously, do spend time thinking about the best items for your target market. Ideally, they carry your brand, and are a great showcase of your product or service offerings. This is so they will actually be encouraged to make a purchase from your stores in the near future.

To know more about tricks in winning the social media marketing game, tap the assistance of our specialists here at GBX Digital. From our headquarters in New York, we will be ready to craft complete digital marketing strategy that’s aligned with your company goals, and respond to the demands of your market, of your industry, and of today’s business landscape in general.