Your company website remains the most valuable digital marketing asset of your organization. To make sure that it stays useful to your business goals, it is important to take note of website development and maintenance principles that address the changing demands of today’s business landscape.
Here are some good practices to adopt, and elements to always integrate in your web dev process:
Reel every page visitor in. The circumstances that may have led the visitor to your page may never happen again. So, always take the opportunity to reel them in, and find ways to be able to get in touch with them on your terms. Get their email, for example.Or have them conveniently follow you on Facebook, Instagram, and/or Twitter. A creatively executed, and fast-loading pop-up can do this for you without being too disruptive to the viewer’s site navigation experience.
Install ‘smart’ functionalities.Has this particular page visitor been on your website before? It is a good idea to acknowledge that, and remind the user. The pop-up that conveys that information can even ask questions to learn how to serve the page visitor better, and know what exactly they need. Perhaps invite them to look at the new additions, or to a chat box with your sales representative. Another smart functionality would be location trackers, which should immediately update such details as product prices, language, or contact details based on where the website is being accessed from. Still another is exit intelligence, which can predict when a user is about to close the window, and offer content or an invitation that might encourage them to stay longer.
Invest in data security and privacy. Aside from securing the company data stored in your page – especially if yours is an e-commerce website – you should feel responsible for safeguarding every information that gets entered in your website’s fields. Cyber attacks are a serious threat to continuous website operation and the security of your company and client information, and so are malware spread and phishing. To address these and other threats, be meticulous about your web security privacy settings. And talk to your web development team about securing the contents of your website in the event of a disaster or a hacking incident.
To know more about effective website development and maintenance amid the marketing challenges of today’s business climate, get in touch with New York-based digital marketing experts GBX Digital.