In email marketing, one of the goals is to be able to keep sending emails, without them landing in the spam folder. To avoid being tagged as a spammer, here are some pointers to keep in mind:
Try to secure permission to send emails. ISPs have become much more sophisticated when it comes to detecting whether marketers are sending unsolicited emails. The best strategy is to have potential recipients enter their own email addresses through your pages – your website, or your social media accounts. The text of your very first email you send is important: You can include a line or two about what they can do to allow you to reach the inbox: Maybe click on a confirmation link that you are an authorized sender.
Sound smart, creative, and authoritative in your title. Stand out in a world of articles and emails with clickbait titles. Instead, invest in the services of truly creative copywriters who can draft smart phrases for your subject line, without sounding spammy. A title has to be short, but also catchy. It must capture your message but not give it all away. It should be an effective invitation for them to open the email – without needing to be typed in all caps.
Invest in proper layout. A photo that does not load properly. Or lines or graphics that break up. Poor choice of font combination. These all make for a bad layout that can turn off the reader the moment they view the email body.To address this,hire good designers who know how to create good graphics for your message. Additionally, do a proper test viewing of each email. Make sure they show up the way you intended them – and on every device. That said, design and code the email so that it displays nicely wherever it is opened from.
Target and schedule strategically. Sometimes there is nothing wrong with the email itself, but your timing or targeting is off. It can be visually compelling, but if you are sending to the wrong person (product for women being sent to a man), or at the wrong time (when your target is asleep), it will not be opened. When this happens repeatedly, it will land you in the spam.
For more tips on email marketing, tap the services of GBX Digital – a New York-based online marketing agency that invests in the latest tools and some of the best people for digital marketing.